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Puma
After the strict division between fashion and sports observed a few years ago, the limits nowadays have merged into the already well recognized and established Sportlifestyle market. Sportlifestyle is not a fashion term, but rather a philosophy of life. Through the dissolution of limits between sports and lifestyle, the group of competitors now covers the entire range from traditional sporting goods companies to fashion companies with a sports orientation.
More about the history abd background at http://about.puma.com/
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