Directory

A new era of sportswear manufacturing began in 1949, when Mr. Onitsuka started Onitsuka Co. Ltd.

Looking stunned at post World War II Japan with its huge numbers of homeless children he asked himself: "What can I do to give them a better future?" His love for sports led him to the right answer: That sports would be the best starting point to achieve this goal. ASICS was born.

By offering a wide range of sports footwear, apparel and equipment, the company continued to grow. Up to now, ASICS is the fifth largest brand in the sports shoe market worldwide, and a whole lot of subsidiaries cover the four corners of the world.

In 1977, the Onisuka Co. Ltd. became ASICS. This name came from a Roman poet named Juvenalis who left a famous phrase, "Anima Sana in Corpore Sano" translated - If you were to pray to God, you should pray for a "sound mind in a sound body".Taking the acronym of this phrase as the company name, ASICS was established in the sporting goods industry on the belief that the best way to create a healthy and happy lifestyle for people is to promote sports.

Today, ASICS continues to walk in Mr. Onitsuka's footsteps.